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TFX is giving back with a service first mindset

TFX Capital’s 501c3 launched in 2022

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TFX and SFF celebrate 7 years of Showcase history

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Have been selected to showcase their business to investors and potential customers

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In non-dilutive cash grants have been awarded since 2017

The Service First Foundation (SFF) is a 501c3 non-profit with a mission to support service-driven entrepreneurs through programs and events, grants, and network connectivity.

2017: TFX Capital committed to reserve a portion of their time, energy, and capital to execute the annual Startup Showcase event. . The event is centered around five stringently vetted founders and the chance to win non-dilutive cash grants upwards of $50,000.

2022: Service First Foundation non-profit entity was established as a philanthropic extension of TFX Capital. This opened the door to sponsorship opportunities previously veiled from TFX Capital as a for-profit company, allowing individuals and corporations to support the mission through tax-exempt donations.

2023: Service First Foundation delivered on its promise to capitalize on 6 years of Showcase experience and grow the events’ impact. The Foundation was able to raise more capital in less time for the benefit of service-driven founders.

While the Service First Foundation now officially operates the Showcase event, TFX Capital remains intimately involved in the planning and execution. A portion of TFX Capital’s GP profits will be endowed to the Service First Foundation.

Donations can be made via Donor Advised Funds (DAFs) or by mailing a check – contact us for details.

 

Brandon Shelton (Founder, TFX Capital) and Abbey Johnson (Board Member, Service First Foundation)

 

Brandon Shelton (Founder, TFX Capital) explores space innovation with Lee Rosen (CEO, Think Orbital) at the 2023 Showcase

 

Service First Foundation Board Member, Abbey Johnson, briefs Showcase attendees on the nonprofit's mission and purpose

 

Kevin Eckert, Partner at TFX Capital, recaps the 2023 Showcase for reception audience

 

2023 Showcase Judges: Karl Hightower (left), Jennifer Simpson (center), and John D. Cooper (right)

 

Jennifer Simpson: COO, Galway Sustainable Capital; US Army Veteran; and 2023 Showcase Judge

 

Brandon Shelton (Founder, TFX Capital) with guest speaker Lee Rosen (CEO, Think Orbital)

 

Brandon Shelton, Founder, TFX Capital

 

Showcase studio, behind the scenes

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The 2023 Startup Showcase awarded $50k to Amissa Health to help fight rare diseases with wearable technology and AI. City Detect took the second spot with $12,500 awarded to revolutionize urban development with AI-powered computer vision. Read more

Foundation Board of Directors

Our board is comprised of a top-notch team with expertise in leading organizations, managing finances, and directing operations.

CEO, Stop Soldier Suicide

Chris Ford

  • Founder, National Association of Veteran Serving Organizations
  • US Air Force Academy
  • University of South Carolina
  • FBI National Academy
  • Naval Postgraduate School
  • Air Force Veteran
Owner, Wealth Matters, LLC

Susan Jamison

  • Private wealth planning consultant for family offices and high net worth families
  • Estate, gift, and tax income expert
  • University of North Carolina at Charlotte
Director, Service First Foundation

Abbey Johnson

  • Director, Service First Foundation; multi year Showcase event lead
  • Ex-recruiter for Series A-C startups in Silicon Valley
  • Indiana University
  • Former Military Spouse (Army)
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Learn more about the history of the Startup Showcase and the formation of Service First Foundation

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