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Four Steps to Fortify Your Marketing Infrastructure During the Crisis

By April 10, 2020January 24th, 2022No Comments

Does your world feel frozen right now? You’re certainly not alone.

Millions of lives have been put on hold in an effort to slow the spread of COVID-19. And for many CMOs and marketing leaders in the B2B tech space, this also means halting the majority of your planned efforts for 2020.

So, what do you you do next? You fortify. Take this time to build up a marketing infrastructure to reflect the new normal and prepare for operations after the pandemic has lifted.

In this article, we’ll break down the necessary steps to do this successfully:

  • Step 1: Identify Your Pre-Requisites
  • Step 2: Evaluate Your Toolbox
  • Step 3: Fill in the Box
  • Step 4: Remain Flexible